Posted by trevordiane at July 8th, 2012
Pinterest is a newer, yet very popular social networking site that broke the record for the fastest site to break 10 million users. NJ Seo Experts specializes in creating and maintaining Pinterest social media accounts.
Although Pinterest is much different than any other social networking site, it has been quickly adopted as one of the most innovative and best websites on the Internet. This uniqueness stems from users being able to pin pictures on boards.
This is essentially a place where users, or companies, make a page and post pictures related to the topic of a board. For instance, if a company sells clocks, they might have a board showcasing their most popular products. This allows for an unparallelled marketing opportunity for businesses of all sizes.
Pinterest surrounds its users with an image rich platform that allows users to pin everything that they are interested in. Their pins are then shared with all of their friends.
When a company starts a board and pins their products, users get to see the best products that the company has to offer, but also shares this information with their friends. This allows brands to spread their name like never before.
Just imagine the exposure of 100 users pinning a product. Not only will their friends see them, but they can also pin the image too.
Benefits to Businesses
This platform allows businesses to greatly enhance their customer reach and also brand themselves to a massive amount of potential customers. Other benefits include:
- Brand exposure.
- Exposure to a business’ target audience.
- Sales generation through product exposure.
- Untapped marketing potential because Pinterest is still growing.
Visitors are more likely to buy products when they see a picture of a tangible item.
Businesses can greatly increase their marketing efforts by correctly utilizing the potential of Pinterest. This user friendly platform can spread a business’ name or product in a viral manner through a visually stimulating image.
When a business utilizes the correct social media campaign, they will increase their brand exposure and sales.